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Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
Publisher: Simon & Schuster

Seth Godin has a new book out this month Permission Marketing: Turning Strangers into Friends and Friends into Customers. If you must do interruption marketing, let it be an opportunity to request permission. A company has to Sure ad agencies can persuade customers to initially click the like button and share with friends, however, we need to be astounded by the incredible value of the product (although having entertaining content is a start). The secret method put simply is to turns strangers into contacts, contacts into friends and friends into customers. Permission marketing is about “turning strangers into friends and friends into customers” as Seth Godin likes to say. The Elements of Style by William Strunk, Jr. Permission Marketing, Turning Stranger Into Friends and Friends Into Customers by Seth Godin (order). Here is the tagline of the book: Turning strangers into friends, and friends into customers. (Strangers into) Friends with Your Permission. Seth Godin said, 'The first rule of permission marketing is that it's based on selfishness: Consumers will grant a company permission to communicate only if they know what's in it for them. 3 Heather Yaxley Jan 4th, 2007 at 8:03 pm. In 1999, Seth Godin wrote Permission Marketing – ahead of the curve of Facebook, Twitter or Pinterest. Sounds like a really good book.